Most small business marketing is done blindly. Sad, but true. If business owners aren’t busy copying each other (not realising the copiers are themselves being copied by the ones they’re copying), then they’re trying to emulate the marketing strategies of the giant corporations, with their deep pockets and limitless budgets.
The psychological urge to reciprocate when somebody gives us something is so strong that Cialdini wrote about it in his seminal book on Influence. That urge is stronger the more valuable the giveaway. Reciprocity is not the only factor that can make giveaways useful small business marketing tools.
Brick and mortar stores trying to make the transition to the digital age can do everything right and still need help becoming optimized. They can hire professional web designers, they can post ads on the Internet, and brick and mortar stores can have an awesome name. Yet as many victims of the.com bust will tell you, all the ingredients of success can still result in a failing company. The Internet has introduced a new factor into advertising: the viral phenomenon. Websites that master the viral aspect of marketing are the ones that make it in today’s market. Local small business seo services companies can help, they understand what brings in viewers.
Google now shows video as part of their search results. Someone can type in say ‘cars’ and text web pages as well as YouTube videos will be returned. Why don’t you get your own videos in the search results and see how this can benefit your sales.
2) How famous did your small business internet marketing efforts make you last year? What methods did you use and how effective were they? Can you rank them in order of success? Doing these simple exercises will help you separate the useless from the useful. You should be able to see straight away what needs to be ditched so that you can learn new marketing methods.
See how this description details exactly what type of business this is, as well as some of the services it offers and where it’s located. FYI, this last part is particularly important local SEO juice?
The internet is a vast place full of information to traverse. Don’t be overwhelmed. Know that you can do this with the help of people who wade through the internet for a living. They understand what you and your company need to be successful in the age of technology and information. Trust them and watch your business thrive!